Videos & Free Books


Free Books

Please be patient with our system.

We get an awful lot of requests every time we launch a free book, so these days we have to depend on technology a little bit more than we used to.

Once we have your details – and you have recieved confirmation that those details are correct – the links to the books are sent to you by email within 12 hours


Selling with EASE – The Ultimate Field Sales Handbook

Read by more than 80,000 people worldwide in its first 12 months

This is THE ultimate field sales resource, breaking the sales process down into four, easy to understand stages; Earn the right; Ask the appropriate questions; Solve the problem & Execute the solution.

Now with even more down to earth, field tested, hit-the-ground-running advice; Selling with EASE – The Ultimate Field Sales Handbook can help you become more effective, more productive, more successful and happier in what you do – FACT.

If you are looking for your first sales position, already in a field sales role or a sales manager looking for new ways to focus the team, this book will prove invaluable.

Download Selling with EASE – The Ultimate Field Sales Handbook here

The Sales Managers Guide to Achieving FAME

The Sales Managers Guide to Achieving FAME (Focus, Accountability, Motivation & Education) is now free to download as both an Ebook and PDF – this link  will deliver both books 1 (Focus) and 2 (Accountability) directly to you via email

They say the meaning of life is to give your life meaning – well, here is your chance!

You can make yourself, your business and your team more productive, more professional, more efficient, more effective and perceived more positively than ever before.

But you’ll need four key ingredients:

  • Focus
  • Accountability
  • Motivation
  • Education

Throughout this series, we talk about how you achieve all those things for your business, your team and especially for you – the sales manager.


Business Development for People with Better Things to Do

Is growing your business the activity that takes place during the breaks in your ‘real’ job?

Over the past year, I’ve spent a great deal of time with small teams and engaging in 1 to 1 coaching with a number of independent business owners and professionals (solicitors, dentists, accountants etc.) who wanted to expand their business, but were too busy with that ‘real’ job.

Not everyone feels ready to sit down and talk about moving things forward with someone like me, so I’ve put together this collection of business development, marketing and social media articles to help you turn some of those prospects into clients.

If the above paragraphs sound like you, I bet you’ve spent a long time becoming this good at what you do for a living, haven’t you?

One of the main reasons I put this book together, was that I didn’t think there was enough out there to help people offering a service – experts in their field – whose training never touched on business development, it just wasn’t part of the curriculum.

I hope you find it useful.

The form at this link  – will deliver both E-book and PDF directly to you via a single email, please be patient with our system, we get an awful lot of requests every time we launch a free book, so these days we have to depend on technology a bit more.


The REAL Account Management Work Book

Aimed at those members of the team who look after Key or National Accounts, this short book of thought provoking exercises and easy to implement ideas will help them focus on their own professionalism and effectiveness – which will lead to more targets being hit, on time and under budget.

You can read the entire book for free, right now at this link

To re-focus teams, get them back on track and start hitting those targets and key performance indicators we developed a new set of workshops under one umbrella entitled ‘REAL Account Management’ 

The four key stages in the ‘REAL Account Management’ programme are;

  • Recognise – The needs of the business, the customers’ requirements and the role of the account manager
  • Evaluate – Our current customer base, prospect list, category and planning process
  • Act – On our plans, the sales process and required resources
  • Learn – From what we’ve  done, sharpen the axe and move forward

This  workbook covers a variety of simple exercise that you can work on independently  or drop into a monthly sales meeting to combat some of the key problems while  giving yourself and your team a head start on the competition with a bit of  targeted training – some of these exercises may sound a little obvious, but  you’d be surprised how little of a company’s information a sales team digest or  put to really good use.

Other Useful Blogs

Drinks Industry Sales Training

Manchester Sales Training

Leeds Sales Training

Birmingham Sales Training

FMCG Sales Training


15 responses to “Videos & Free Books

  1. Pingback: I’ve got the Solution Right Here to ANY Sales Related Question You Need an Answer to | Varda Kreuz Sales Training

  2. Pingback: I’ve got the Solution Right Here to ANY Sales Related Question You Need an Answer to | Drinks Industry Sales Training

  3. Luo Hongtao

    I am an account manager, would very much appreciate if you can share this valued ebook with me. Thank you for your kindness for sending me this!

  4. Pingback: REAL Account Management – Week 6 – The Big Plan | Varda Kreuz Sales Training

  5. Wonderful site. Lots of useful info here. I am sending it to several pals ans additionally sharing in delicious. And naturally, thanks to your sweat!

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  7. Really instructive and great structure of articles , now that’s user pleasant (:.

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  9. James Broadbent

    Hi I’d like to access your free publications. Thanks.

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