Tag Archives: Sales Skills

The Real Secret to Sales Success

There’s a secret to business success – which, if you’re already doing it on a regular basis, won’t be that much of a big surprise – but that’s probably only around 5% of all the salespeople out there – so I think it’s worth sharing.

It took me quite a long time to recognise this little nugget of truth for what it really is, and then distil it into a couple of memorable, tweet length sentences – but here they are.

The reason my career soared, while others around me splashed around in a muddy pool of bitterness and mediocrity – was due to this simple fact;

I went out and got business – most people want to be given business, so they can go out and get it.

Go on, read it again – it’s deeper than you think.

But that’s how my career stepped up – one rung at a time – and kept on rising.

When there didn’t appear to be any business – I found a way to create the opportunity

When there was a shortage of customers – I went out and found some prospects.

When the fishermen went home hungry and defeated, telling me not to bother even trying – the first thing I’d do was dredge the pond – in case they’d missed something.

Then I hiked over to the lake and tried again, while they all went to the pub and talked about the one that got away.

Hey, sometimes I went home with less than they did.

But they made a habit of giving up – I made a habit of never giving in.

Some will tell you the secret of success is simply rising and then staying above mediocrity.

That’s not far wrong.

I’ll add to that and say, while you’re pulling yourself above mediocrity, make sure you also develop your tenacity and positivity muscles too.

This wasn’t me being better than anyone else – or smarter, or more knowledgeable, or being given a better patch with better prospects.

It’s just that – when people gave me the opportunity (and wage) to go and grow their business – I didn’t expect them to give me leads on a plate.

I went out and found business for them – and brought it back with my tail wagging.

So the real secret is this;
Below average salespeople wait for their business to create sales leads. Above average salespeople create business opportunities, and become Sales Leaders
(Average performers, who aren’t putting in the effort, are just riding a wave of luck – which never lasts long)

You can sit at your desk just hoping, hitting the send/receive button if you like – or maybe leave it to chance that the social media campaign, website or marketing department will bring prospects directly to your door – and hey, some probably will.

But that’s the same business everyone around you has access to – including the competition. It was coming anyway – with or without a salesperson to pick it up

There’s a reason diamonds are tough to uncover– the really valuable stuff isn’t found just lying on the beach for anyone to pick up.

Fill your pipeline with pebbles if you want – but diamonds are what they’ll congratulate you for.

So where should you start – where’s all this business hiding?

  • You find it with new clients
  • You find it with disgruntled old clients
  • You look for new opportunities within existing clients
  • You portfolio sell across the board

On top of that;

  • Don’t moan when there’s no business – that’s your job – go and get some
  • Don’t treat customers like one night stands – learn how you genuinely help and watch your results prosper when you start to put that into practice.
  • Learn what you don’t know and get better at the stuff you do
  • Listen to, emulate and take advice from winners – never whiners
  • Stop trying to find the quick way of doing absolutely everything – find the most effective way, and then perfect it.
  • Do one more call, every day after what used to be your last call. Forty weeks a year, equals two hundred extra calls. If we work on one in ten, ask yourself – what would twenty more opportunities do for your pipeline?

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Thanks for reading this blog post. On my blog, I regularly write about Sales, Sales Management and Customer Service issues, topics and trends. I’d also be delighted to connect via Twitter, YouTube and of course, through Varda Kreuz Training.

About: Chris Murray is founder and Managing Director of Varda Kreuz Training, a company created to deliver sales training that really works – not in theory and not just sometimes, but sales training that really works. You can find out more about Varda Kreuz Training HERE or give us a call right now on 0844 923 9777 (UK)

His latest book, The Extremely Successful Salesman’s Club is an Amazon Number 1 Best Seller and has been heralded as the Da Vinci Code for salespeople.

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Filed under Sales Targets, Sales Training, Self Improvement, Varda Kreuz

This is the Salesman I Could Have Become

One of the main reasons I lasted long enough to become successful in sales and sales management, was the simple fact that throughout my career, a few people saw my potential and had the tenacity and patience to help me see it too.

I’ve quite literally filled books with the lessons they passed on, but here are just three that made a huge difference.

I need to share this with you before we go on – when I started my career in sales, I was appallingly bad, absolutely shocking. I was cocky, unreceptive, under the illusion that I could simply glide through with a smidgeon of natural talent and a touch of charm – and I shudder at the memory.

But it turns out, that’s precisely what enabled me to write my most popular books and sales training programmes for Varda Kreuz – in fact I meet ‘young me’ fairly regularly during training workshops – and I try to distil into twenty hours what a couple of incredible mentors and bosses showed me over the course of twenty years – and I’m forever grateful for the information they shared with me.

Lesson Number 1 – Deliver Value to the Business or Get out

When I was growing up, no one would ever have called my family wealthy and by the time I hit my teens I’d still never met anyone who I’d now classify as rich, and aspired for very little other than to possibly one day own my own home and drive a car.

If I had enough for the rent, an appetising fridge and enough for a few weekend beers with the boys – I was happy enough.

My first business to business sales role was a tough education – but they invested in me with training and sales tools and in return I put my suit on every day and polished my shoes.

Just earning the flat basic wage didn’t bother me, it would have been nice to receive a little more commission every month – but if it didn’t happen it wasn’t the end of the world.

I turned up for work with a smile and hoped sales would follow me in – but if they didn’t – hey, no worries.

I have to say it came as quite a bit of a shock when they fired me.

And although I don’t remember that particular sales manager as one of my favourite bosses, he changed my outlook on sales so that I’d never fall over so stupidly ever again – after that I made sure I made a difference and that the people who mattered saw the difference I was making.

Lesson Number 2 – Understand How You Help

For a good few years I walked in to see customers and sold AT them. Actually, that’s how everyone I knew sold – it’s still how most people I meet sell to this day.

Even after a week of solid, expensive, highly focused sales training with a big multi-national company – I had no concept of how I helped anyone.

We didn’t talk about it, we weren’t trained on it – no one internally saw it as a requirement or cared that it might be a better way of doing things – or produce more business.

It was a buyer called Terry Wiseman who helped me see it one Christmas.

Terry worked for a wholesaler – and told me that my generic Christmas Promotion was a bag of ****, pointless, not fit for purpose and that (correctly) it had been thought up by marketeers on the fifth floor who had never met a customer in their life.

That year I sold 5 boxes through Terry’s business.

The following Christmas I held up my hands, admitted that my ignorance towards customer buying motives and arrogant attitude wasn’t going to deliver either of us any bonus – and that’s when he opened my eyes.

He showed me why people bought my products, how they used them, what they needed them for – what flicked their switch, the quantity that they liked to purchase, the add-on purchases that could be acquired with the right bundle deal.

I sold 10,000 boxes that Christmas

Actually, it only occurred to me while writing this, that this lesson was delivered by a Wiseman at Christmas – and let me tell you, it was worth its weight in gold – Terry helped me see something I would later describe like this;

People buy drills because they want to create holes – bad salespeople present drills, great salespeople help them achieve the hole they need.

Lesson Number 3 – Make Sure You Can Go Back Again

So now my career is going through the roof – I mean flying.

Company-wide memos referencing my big wins are coming from the Managing Director’s office, I’m getting personal letters of thanks from the chairman and I’m regularly asked to host sales meetings to share my insight and techniques with the rest of the business.

I’ve had two promotions in six months and I’m being considered for another – a big one – before Easter.

And that was when my Sales Director – Craig Campbell – dropped a bombshell during my end-of-year appraisal.

“I know what you’re doing Chris – and it’s time to stop.”

“What do you mean ‘what I’m doing’? I’ll tell you what I’m doing – I’m knocking every sales target out of the park, I’m securing previously thought unwinnable contracts on a monthly basis, and I’m getting listings that no one has got anywhere near achieving in the last twenty years – that’s what I’m doing!”

The memory of his stare fills me with a chill to this day – and still makes me want to shut up immediately and leaves me feeling stupid twenty years after the event.

He put his pen on the appraisal document and slowly and precisely pointed out that my search for glory was about to fall flat on its own fat backside.

Yes – I had a knack for helping people, delivering the solution they needed and writing proposals that people actually wanted to read – and yes that had led to business going through the roof.

But that was the last time a customer ever heard from me.

Even when things went wrong or didn’t work out as well as I’d promised – I left their calls unanswered – I was too busy chasing the company-wide recognition, the next big win.

But that industry – just like every other – was too small to treat existing customers so badly.

My thinking was at least six months short of short-term thinking.

Contracts and tenders would come round again in a matter of months, new product launches would require presentations to the same groups of people, even if I moved to another business appointments would be few and far between because I’d lost their trust – and testimonials and referrals were just about to dry up and never return.

He also pointed out, that further down the line when I had my own sales team to manage, their reputation would be tainted by mine and no one would want to see them either, so that would end in failure too.

Craig shared all that with me, I nodded in embarrassment, his expression stretched into a smile – he told me that my future was bright and that I should do something about getting it back on track – and then he bought me a drink to toast my imminent success.

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Thanks for reading this blog post. On my blog, I regularly write about Sales, Sales Management and Customer Service issues, topics and trends.

I’d also be delighted to connect via Twitter, YouTube and of course, through Varda Kreuz Training.

About: Chris Murray is founder and Managing Director of Varda Kreuz Training, a company created to deliver sales training that really works – not in theory and not just sometimes, but sales training that really works. You can find out more about Varda Kreuz Training HERE or give us a call right now on 0844 923 9777 (UK)

His latest book, The Extremely Successful Salesman’s Club is an Amazon Number 1 Best Seller and has been heralded as the Da Vinci Code for salespeople.

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Filed under Business Development, Personal Development, Sales Management, Sales Targets, Sales Training

Most Popular Articles on LinkedIn Pulse

Please find below links to a few of my most popular, recent sales articles on LinkedIn Pulse 

Only 12 hours Left – $0.99 Kindle Countdown Offer for The Extremely Successful Salesman’s Club

Those fabulous people at Amazon and Kindle have decided to place the EBook version of The Extremely Successful Salesman’s Club on something they like to call a Countdown Deal… Read More

Thank You – The Extremely successful Salesman’s Club – Amazon Number 1 Best SellerRead More

Amazon Inspirational No.1 (Crop 3)

The Most Important Sales Technique That No One Talks About 

If you want to get the sales that others simply never even realised existed, the answer lies in what I like to call deep listening, and the best way to describe this is with the Chinese symbol for the verb “to listen”.… Read More

My Sales Team Are Busy Doing Everything Except Selling 

As a sales manager, it’s become more difficult to draw a distinct line between all the things a sales team should be doing – and all the activities that they love to spend time on – but lead them away from the straight and true path of your perfectly worked out plan.Read More

The Truth About Relationship Selling 

Relationship selling is a strange beast and countless authors have made many, many dollars explaining to sales people how to use it to their advantage… Read More

Would You Buy From YOU?

The salesperson you’d ideally like to be and the salesperson you’d like to served by – they should both be the same person, shouldn’t they?Read More 

Letter to an Aspiring Salesman 

“The choices you make from this day forward will lead you, step by step, to the future you deserve. Note well my words, for what you deserve will be down to you, and you alone.”Read More

Written Letter

Questioning Techniques that Empower People 

Below are 3 recent examples where that responsibility was sadly lacking – and although the behaviour highlighted might seem surprising – I bet you’ve had a number of similar experiences of your own.Read More 

Stop Making False Sales Promises and Tell Me How You Help 

Is the sales story in your elevator speech 100% true? Can you genuinely promise, that the wonderful results witnessed by one or two of your previous customers, will happen to everyone else who works with you? .Read More

The Dalai Lama’s A to Zen of Life (for Salespeople)

I think the first time I read this Dalai Lama A to Z, was on an office wall positioned between two fairly uninspiring posters – you know the type – artistic photographs of someone standing on the top of a mountain at sunrise, framed by some quote about eagles or persistence or something similar. .Read More 

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Thanks for reading this blog post. On my blog, I regularly write about Sales, Sales Management and Customer Service issues, topics and trends.

I’d also be delighted to connect via Twitter, YouTube and of course, through Varda Kreuz Training.

Here are some of my other recent posts:

If You think It’s All About Price – Get Out of Sales

Is Your Sales Team Culture Pirate Ship or Battleship?

About: Chris Murray is founder and Managing Director of Varda Kreuz Training, a company created to deliver sales training that really works – not in theory and not just sometimes, but sales training that really works. You can find out more about Varda Kreuz Training HERE or give us a call right now on 0844 923 9777 (UK)

His latest book, The Extremely Successful Salesman’s Club has been heralded as the Da Vinci Code for salespeople.

Leave a comment

Filed under Business Development, Personal Development

Questioning Techniques that Empower People to Take Responsibility

Question BallEvery organisation has a genuine need for their frontline staff to take some level of responsibility.

They need them to respond to every situation appropriately, to ensure that opportunities are never missed and that a positive perception is maintained and continuously enhanced in the eyes of those who require their services.

Below are 3 recent examples where that responsibility was sadly lacking – and although the behaviour highlighted might seem surprising – I bet you’ve had a number of similar experiences of your own.

Example Number 1

While taking a tour around a hospital that had asked us to deliver some customer service training, a patient with a life threatening condition – who had been sent with some urgency by a senior consultant to the pre-op department, was told;

“No one told us you were coming, you can’t just jump the queue, there’s a 3 month waiting list for this service.”

To which the patient replied; “I don’t know if I’ve got 3 months!”

Example Number 2

While talking to a business owner about his team’s sales training requirements, I was told that one of his salespeople had recently said;

“If it isn’t in the brochure, we don’t do it” – to a prospect who had asked for an item that was a little unusual, but could have been easily obtained and would have been extremely profitable for all involved.

Example Number 3

On a store visit, with the HR Director of a major retailer, we heard a member of the management team say;

“You’ve had the training, just get on with it” – to an employee who had asked for a little guidance, because she was worried about causing some level of meltdown if she made a mistake.

Now, in their own minds, each of these people delivered a message that was in line with the job they were being paid to do.

And yet for the organisations that employed them and the people who came to them for help – their responses had absolutely no positive effect whatsoever.

But was it completely their fault? In all three cases, I found it hard to truly condone shooting the messenger.

If they had been trained on how to use certain questioning techniques properly, their responses would have been immeasurably more productive and helpful.

You see, if you’re counting on your people to be responsible, you need to give them the ability to choose an appropriate response.

Interesting way to think about that word, isn’t it? Responsibility – The ability to choose the appropriate response.

In our EASE Sales and Customer Service Training, the A in EASE stands for Ask the Appropriate Questions – appropriate questioning techniques also figure massively in the coaching workshops of our FAME Management Course.

If the people in the examples above had possessed the ability to ask appropriate questions – I’m confident they could have delivered a positive outcome to all concerned.

Take a look at the three examples again – take each situation and have a think about which questions you might have asked the patient, the customer and the shop assistant, that would have led to each frontline interaction having a far more positive outcome.

Appropriate Questions are incredibly powerful – as an example, let me give you a statement that has no positive answer and so many salespeople react badly to;

“You’re too expensive!”

Leave it like that and all you can do is Argue, Agree or Apologise.

But what happens if you ask a great question instead?

What opportunities might arise if you responded with a question like;

“What makes you say that?” or

“Do you think so, in what way?” or

“Compared to what exactly?”

Those answers should help you recognise the obvious gap in your prospects perception – between the cost and the value of having a problem fixed – enabling you to deliver a solution, rather than trying to defend a lack of understanding on both sides of the table.

So, at the risk of making this sound overly simple – to do this properly, you need to;

Learn how to ask the appropriate questions, so that you…

Receive all the information you require to move forward, which will empower you to…

Deliver an appropriate response.

Which will probably result in the desired outcomes your organisation was set up to achieve in the first place.

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Thanks for reading this article. On my blog, I regularly write about Sales, Sales Management and Customer Service issues, topics and trends.

I’d also be delighted to connect via Twitter, YouTube and of course, through Varda Kreuz Training.

Here are some of my other recent posts:

If You think It’s All About Price – Get Out of Sales

Call Yourself a Salesperson? 5 Questions to Uncover the Truth

Top 3 on Amazon Best Sellers – Thanks

Is Your Sales Team Culture Pirate Ship or Battleship?

About: Chris Murray is founder and Managing Director of Varda Kreuz Training, a company created to deliver sales training that really works – not in theory and not just sometimes, but sales training that really works. You can find out more about Varda Kreuz Training HERE or give us a call right now on 0844 923 9777 (UK)

His latest book, The Extremely Successful Salesman’s Club has been heralded as the Da Vinci Code for salespeople.

Leave a comment

Filed under Questioning Techniques

The Truth About Relationship Selling

Relationship selling is a strange beast and countless authors have made many, many dollars explaining to sales people how to use it to their advantage.

Here’s a quick question for you;

Why do you think those buyers are entering into a relationship with YOU?

Is it because she doesn’t have enough friends? Maybe he has empty seats at his wedding, or do you think they’re trying to build a trade only pub quiz team, and they need you as captain?

Or maybe – just maybe – it’s because they make their living by meeting people just like us and getting the best deal for the most suitable product or service?

Just thought I’d throw it in there.

If you truly think that business is mostly about relationships, let me ask you another question;

How many bad second hand cars would you buy off your brother?

What the Buyers said;

While I understand they have a budget for these things, I don’t need constant offers to be taken to lunch, golf, or ballgames, particularly if I’m not currently doing business with them. I’m a fellow professional, not a date to be wooed.”

“I hate it when a salesperson tries to be my best friend on the first call!”

Solution

You need to understand that being a fairly affable human being is actually a prerequisite for the job. You have to be a likeable individual; you have to be someone that others wish to spend time with – that’s a given.

However, you’re never going to blackmail a professional buyer into something that isn’t right for them with friendship – and if you think about it, that’s a fairly horrible thing to do any way.

Understand that they have a job to do, if you want them to retain your services, then you need to give them exceptional reasons for doing so. Regularly give your time and expertise freely and continuously strive to be viewed as valuable – rather than simply likeable – by engaging in activities that they see as having genuine value.

Quick quote to finish from The Extremely Successful Salesman’s Club – after Barnabas and Simeon have listened to a Preacher at Speakers Corner – which sums it up quite nicely;

“This is how you must be. You must become as evangelical about your promised outcome as he is about his. You must believe that you, and you alone, have the solution to your prospects problems. Even if they do not recognise those problems themselves.”

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The piece above is taken from an article which appeared in this month’s Institute of Sales & Marketing Management’s Winning Edge Magazine – after asking almost half a million professional buyers one simple question; “How do most sales people let themselves down?”

Once I’d worked my way through the answers, it turned out there were 7 recurring issues that cause salespeople to lose the sales they really should have won – here’s a sneak peek of the entire article if you missed it.

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Thanks for reading this article. On my blog, I regularly write about Sales, Sales Management and Customer Service issues, topics and trends.

I’d also be delighted to connect via Twitter, YouTube and of course, through Varda Kreuz Training.

Here are some of my other recent posts:

If You think It’s All About Price – Get Out of Sales

Top 3 on Amazon Best Sellers – Thanks

Are Your Sales Team Managing You?

Is Your Sales Team Culture Pirate Ship or Battleship?

About: Chris Murray is founder and Managing Director of Varda Kreuz Training, a company created to deliver sales training that really works – not in theory and not just sometimes, but sales training that really works. You can find out more about Varda Kreuz Training HERE or give us a call right now on 0844 923 9777 (UK)

His latest book, The Extremely Successful Salesman’s Club has been heralded as the Da Vinci Code for salespeople.

Leave a comment

Filed under Advanced Sales Training, Relationship Selling, Sales Training, Varda Kreuz

Closing Techniques Don’t Win Sales

perfect face

The acronym EASE, breaks down into the four parts of any sales call, Earn the Right; Ask the Appropriate Questions; Solve the Problem and Execute the Solution.

It comes from one my books and we built the Varda Kreuz Foundation Level Workshops around it. During the first part of those Foundation Level Workshops, when we discuss with delegates what they’d most like to achieve, a large percentage regularly remark that,

“I just want to improve my closing, that’s all I need really. If I could close more sales everything else would fall into place.”

Which is partly true, however the ability to close effectively doesn’t have its origins in the fourth quarter of the sales process.

Anthony Robbins tells a great story about his meeting with a client, a plastic surgeon. He arrives early and while he’s in the waiting room, he picks up a book which the plastic surgeon has written.

As Anthony Robbins turns the pages, he sees pictures of the most beautiful people on earth, all surrounded by mathematical equations. This surgeon had actually worked out what it took to possess, and then how to create, the perfect face.

It turns out that, if the philtrum (the groove between your nose and top lip) is exactly the same size as your eye, your face would be in perfect balance – the perfect face.

One millimetre out and you have an average face, two millimetres out (according to Anthony Robbins) and you’re butt-ugly.

One millimetre out! Isn’t it amazing that something so small can make so much difference?

Let’s change the analogy.

Imagine if you’re sailing from Portsmouth, in the UK, to New York and your course starts out just one degree off.

One degree out doesn’t get you just outside New York – your little boat would find itself all the way up in Canada.

And it’s the same with every sales situation you’ll ever walk into.

If you don’t Earn the Right to sell to them, to be allowed to progress through each and every stage, right from the beginning – even misjudging it by the tiniest degree – you’ll end up miles away from a “Yes” by the time you get to your well-practised close, without even realising where it all went wrong.

Which is when most prospects turn round and say;

“Do you know what, I’m going to have to think about it!”

If you like – it’s at that point you could try to bully them with a couple of “sales mind tricks” – although I wouldn’t hold out much hope with an experienced buyer.

What the Buyers said

“Why do some salespeople think they’re being so clever? I see salespeople every day, how do they think some sleazy, worn out way of phrasing a close is suddenly going to make me change my mind? ”

“Salespeople should be honest. If they don’t know the answer to a question they should hold their hands up and say – sorry I don’t know the answer to that but I will find out and get back to you – rather than guess and are invariably wrong!”

Solution

Walk in understanding that if you don’t earn their trust at the beginning and throughout your conversation and presentation, they sure as hell won’t trust you with their money at the end.

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The piece above is taken from an article which appeared in this month’s Institute of Sales & Marketing Management’s Winning Edge Magazine – after asking almost half a million professional buyers one simple question; “How do most sales people let themselves down?”

Once I’d worked my way through the answers, it turned out there were 7 recurring issues that cause salespeople to lose the sales they really should have won – here’s a sneak peek of the entire article if you missed it.

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Thanks for reading this article. On my blog, I regularly write about Sales, Sales Management and Customer Service issues, topics and trends.

I’d also be delighted to connect via Twitter and of course, through Varda Kreuz Training.

Here are some of my other recent posts:

If You think It’s All About Price – Get Out of Sales

Top 3 on Amazon Best Sellers – Thanks

Are Your Sales Team Managing You?

Is Your Sales Team Culture Pirate Ship or Battleship?

About: Chris Murray is founder and Managing Director of Varda Kreuz Training, a company created to deliver sales training that really works – not in theory and not just sometimes, but sales training that really works. You can find out more about Varda Kreuz Training HERE or give us a call right now on 0844 923 9777 (UK)

His latest book, The Extremely Successful Salesman’s Club has been heralded as the Da Vinci Code for salespeople.

Leave a comment

Filed under Advanced Sales Training, Closing Techniqes, Sales Training, Varda Kreuz

The 7 Reasons You Just Lost That Sale

Recently I posted a question on the four most popular of LinkedIn’s Purchasing and Procurement Group’s discussion boards, which gave me the opportunity to ask almost half a million professional buyers one simple question;

“How do most sales people let themselves down?”

After working my way through the answers, it turns out there are 7 recurring issues that cause salespeople to lose the sales that they really didn’t need to.

The full article will appear in the Institute of Sales & Marketing Management’s Winning Edge Magazine later this month – but here’s an early, sneak peek.

You can download a PDF of the full article here.

For more information on the ISMM or how to receive Winning Edge magazine, you can find out more by following this link.

Best regards

Chris

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PS – My new book The Extremely Successful Salesman’s Club is getting rave reviews and I am humbled by the number of people who have already discovered it – thanks for all your support. If you haven’t read it yet, you can download the first four chapters for free by clicking on this link.

New Varda Kreuz Case Studies HERE and Video Testimonials HERE

This year, I want to help you and your sales team become more successful than they’ve ever been before – call my office now on
0844 293 9777 or request a call back by going to our Contact Page HERE.

You and I can work out a sales training programme that suits your requirements perfectly – foundation level sales training, field sales training, account management training, selling value over price, FMCG sales training, customer service training, whatever it might be – but it’s a big old world out there and if you don’t take two minutes to invite me over, I may never know you need me.

We create bespoke sales training days from as little as £228 per person, so give my office a call today and we can get a date in the diary to start working on tailoring something just for you.

Chris Murray

0844 293 9777

By the way, if someone has forwarded you this newsletter, you can sign up to receive it directly from Varda Kreuz here

Varda Kreuz Sales TrainingManchester, Leeds, Birmingham, Liverpool, London

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Filed under Advanced Sales Training, Business Development, Cold Calling, Customer Service, Sales Training, Self Improvement