Tag Archives: sales tips

The Real Secret to Sales Success

There’s a secret to business success – which, if you’re already doing it on a regular basis, won’t be that much of a big surprise – but that’s probably only around 5% of all the salespeople out there – so I think it’s worth sharing.

It took me quite a long time to recognise this little nugget of truth for what it really is, and then distil it into a couple of memorable, tweet length sentences – but here they are.

The reason my career soared, while others around me splashed around in a muddy pool of bitterness and mediocrity – was due to this simple fact;

I went out and got business – most people want to be given business, so they can go out and get it.

Go on, read it again – it’s deeper than you think.

But that’s how my career stepped up – one rung at a time – and kept on rising.

When there didn’t appear to be any business – I found a way to create the opportunity

When there was a shortage of customers – I went out and found some prospects.

When the fishermen went home hungry and defeated, telling me not to bother even trying – the first thing I’d do was dredge the pond – in case they’d missed something.

Then I hiked over to the lake and tried again, while they all went to the pub and talked about the one that got away.

Hey, sometimes I went home with less than they did.

But they made a habit of giving up – I made a habit of never giving in.

Some will tell you the secret of success is simply rising and then staying above mediocrity.

That’s not far wrong.

I’ll add to that and say, while you’re pulling yourself above mediocrity, make sure you also develop your tenacity and positivity muscles too.

This wasn’t me being better than anyone else – or smarter, or more knowledgeable, or being given a better patch with better prospects.

It’s just that – when people gave me the opportunity (and wage) to go and grow their business – I didn’t expect them to give me leads on a plate.

I went out and found business for them – and brought it back with my tail wagging.

So the real secret is this;
Below average salespeople wait for their business to create sales leads. Above average salespeople create business opportunities, and become Sales Leaders
(Average performers, who aren’t putting in the effort, are just riding a wave of luck – which never lasts long)

You can sit at your desk just hoping, hitting the send/receive button if you like – or maybe leave it to chance that the social media campaign, website or marketing department will bring prospects directly to your door – and hey, some probably will.

But that’s the same business everyone around you has access to – including the competition. It was coming anyway – with or without a salesperson to pick it up

There’s a reason diamonds are tough to uncover– the really valuable stuff isn’t found just lying on the beach for anyone to pick up.

Fill your pipeline with pebbles if you want – but diamonds are what they’ll congratulate you for.

So where should you start – where’s all this business hiding?

  • You find it with new clients
  • You find it with disgruntled old clients
  • You look for new opportunities within existing clients
  • You portfolio sell across the board

On top of that;

  • Don’t moan when there’s no business – that’s your job – go and get some
  • Don’t treat customers like one night stands – learn how you genuinely help and watch your results prosper when you start to put that into practice.
  • Learn what you don’t know and get better at the stuff you do
  • Listen to, emulate and take advice from winners – never whiners
  • Stop trying to find the quick way of doing absolutely everything – find the most effective way, and then perfect it.
  • Do one more call, every day after what used to be your last call. Forty weeks a year, equals two hundred extra calls. If we work on one in ten, ask yourself – what would twenty more opportunities do for your pipeline?

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Thanks for reading this blog post. On my blog, I regularly write about Sales, Sales Management and Customer Service issues, topics and trends. I’d also be delighted to connect via Twitter, YouTube and of course, through Varda Kreuz Training.

About: Chris Murray is founder and Managing Director of Varda Kreuz Training, a company created to deliver sales training that really works – not in theory and not just sometimes, but sales training that really works. You can find out more about Varda Kreuz Training HERE or give us a call right now on 0844 923 9777 (UK)

His latest book, The Extremely Successful Salesman’s Club is an Amazon Number 1 Best Seller and has been heralded as the Da Vinci Code for salespeople.

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Filed under Sales Targets, Sales Training, Self Improvement, Varda Kreuz

This is the Salesman I Could Have Become

One of the main reasons I lasted long enough to become successful in sales and sales management, was the simple fact that throughout my career, a few people saw my potential and had the tenacity and patience to help me see it too.

I’ve quite literally filled books with the lessons they passed on, but here are just three that made a huge difference.

I need to share this with you before we go on – when I started my career in sales, I was appallingly bad, absolutely shocking. I was cocky, unreceptive, under the illusion that I could simply glide through with a smidgeon of natural talent and a touch of charm – and I shudder at the memory.

But it turns out, that’s precisely what enabled me to write my most popular books and sales training programmes for Varda Kreuz – in fact I meet ‘young me’ fairly regularly during training workshops – and I try to distil into twenty hours what a couple of incredible mentors and bosses showed me over the course of twenty years – and I’m forever grateful for the information they shared with me.

Lesson Number 1 – Deliver Value to the Business or Get out

When I was growing up, no one would ever have called my family wealthy and by the time I hit my teens I’d still never met anyone who I’d now classify as rich, and aspired for very little other than to possibly one day own my own home and drive a car.

If I had enough for the rent, an appetising fridge and enough for a few weekend beers with the boys – I was happy enough.

My first business to business sales role was a tough education – but they invested in me with training and sales tools and in return I put my suit on every day and polished my shoes.

Just earning the flat basic wage didn’t bother me, it would have been nice to receive a little more commission every month – but if it didn’t happen it wasn’t the end of the world.

I turned up for work with a smile and hoped sales would follow me in – but if they didn’t – hey, no worries.

I have to say it came as quite a bit of a shock when they fired me.

And although I don’t remember that particular sales manager as one of my favourite bosses, he changed my outlook on sales so that I’d never fall over so stupidly ever again – after that I made sure I made a difference and that the people who mattered saw the difference I was making.

Lesson Number 2 – Understand How You Help

For a good few years I walked in to see customers and sold AT them. Actually, that’s how everyone I knew sold – it’s still how most people I meet sell to this day.

Even after a week of solid, expensive, highly focused sales training with a big multi-national company – I had no concept of how I helped anyone.

We didn’t talk about it, we weren’t trained on it – no one internally saw it as a requirement or cared that it might be a better way of doing things – or produce more business.

It was a buyer called Terry Wiseman who helped me see it one Christmas.

Terry worked for a wholesaler – and told me that my generic Christmas Promotion was a bag of ****, pointless, not fit for purpose and that (correctly) it had been thought up by marketeers on the fifth floor who had never met a customer in their life.

That year I sold 5 boxes through Terry’s business.

The following Christmas I held up my hands, admitted that my ignorance towards customer buying motives and arrogant attitude wasn’t going to deliver either of us any bonus – and that’s when he opened my eyes.

He showed me why people bought my products, how they used them, what they needed them for – what flicked their switch, the quantity that they liked to purchase, the add-on purchases that could be acquired with the right bundle deal.

I sold 10,000 boxes that Christmas

Actually, it only occurred to me while writing this, that this lesson was delivered by a Wiseman at Christmas – and let me tell you, it was worth its weight in gold – Terry helped me see something I would later describe like this;

People buy drills because they want to create holes – bad salespeople present drills, great salespeople help them achieve the hole they need.

Lesson Number 3 – Make Sure You Can Go Back Again

So now my career is going through the roof – I mean flying.

Company-wide memos referencing my big wins are coming from the Managing Director’s office, I’m getting personal letters of thanks from the chairman and I’m regularly asked to host sales meetings to share my insight and techniques with the rest of the business.

I’ve had two promotions in six months and I’m being considered for another – a big one – before Easter.

And that was when my Sales Director – Craig Campbell – dropped a bombshell during my end-of-year appraisal.

“I know what you’re doing Chris – and it’s time to stop.”

“What do you mean ‘what I’m doing’? I’ll tell you what I’m doing – I’m knocking every sales target out of the park, I’m securing previously thought unwinnable contracts on a monthly basis, and I’m getting listings that no one has got anywhere near achieving in the last twenty years – that’s what I’m doing!”

The memory of his stare fills me with a chill to this day – and still makes me want to shut up immediately and leaves me feeling stupid twenty years after the event.

He put his pen on the appraisal document and slowly and precisely pointed out that my search for glory was about to fall flat on its own fat backside.

Yes – I had a knack for helping people, delivering the solution they needed and writing proposals that people actually wanted to read – and yes that had led to business going through the roof.

But that was the last time a customer ever heard from me.

Even when things went wrong or didn’t work out as well as I’d promised – I left their calls unanswered – I was too busy chasing the company-wide recognition, the next big win.

But that industry – just like every other – was too small to treat existing customers so badly.

My thinking was at least six months short of short-term thinking.

Contracts and tenders would come round again in a matter of months, new product launches would require presentations to the same groups of people, even if I moved to another business appointments would be few and far between because I’d lost their trust – and testimonials and referrals were just about to dry up and never return.

He also pointed out, that further down the line when I had my own sales team to manage, their reputation would be tainted by mine and no one would want to see them either, so that would end in failure too.

Craig shared all that with me, I nodded in embarrassment, his expression stretched into a smile – he told me that my future was bright and that I should do something about getting it back on track – and then he bought me a drink to toast my imminent success.

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Thanks for reading this blog post. On my blog, I regularly write about Sales, Sales Management and Customer Service issues, topics and trends.

I’d also be delighted to connect via Twitter, YouTube and of course, through Varda Kreuz Training.

About: Chris Murray is founder and Managing Director of Varda Kreuz Training, a company created to deliver sales training that really works – not in theory and not just sometimes, but sales training that really works. You can find out more about Varda Kreuz Training HERE or give us a call right now on 0844 923 9777 (UK)

His latest book, The Extremely Successful Salesman’s Club is an Amazon Number 1 Best Seller and has been heralded as the Da Vinci Code for salespeople.

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Filed under Business Development, Personal Development, Sales Management, Sales Targets, Sales Training

Most Popular Articles on LinkedIn Pulse

Please find below links to a few of my most popular, recent sales articles on LinkedIn Pulse 

Only 12 hours Left – $0.99 Kindle Countdown Offer for The Extremely Successful Salesman’s Club

Those fabulous people at Amazon and Kindle have decided to place the EBook version of The Extremely Successful Salesman’s Club on something they like to call a Countdown Deal… Read More

Thank You – The Extremely successful Salesman’s Club – Amazon Number 1 Best SellerRead More

Amazon Inspirational No.1 (Crop 3)

The Most Important Sales Technique That No One Talks About 

If you want to get the sales that others simply never even realised existed, the answer lies in what I like to call deep listening, and the best way to describe this is with the Chinese symbol for the verb “to listen”.… Read More

My Sales Team Are Busy Doing Everything Except Selling 

As a sales manager, it’s become more difficult to draw a distinct line between all the things a sales team should be doing – and all the activities that they love to spend time on – but lead them away from the straight and true path of your perfectly worked out plan.Read More

The Truth About Relationship Selling 

Relationship selling is a strange beast and countless authors have made many, many dollars explaining to sales people how to use it to their advantage… Read More

Would You Buy From YOU?

The salesperson you’d ideally like to be and the salesperson you’d like to served by – they should both be the same person, shouldn’t they?Read More 

Letter to an Aspiring Salesman 

“The choices you make from this day forward will lead you, step by step, to the future you deserve. Note well my words, for what you deserve will be down to you, and you alone.”Read More

Written Letter

Questioning Techniques that Empower People 

Below are 3 recent examples where that responsibility was sadly lacking – and although the behaviour highlighted might seem surprising – I bet you’ve had a number of similar experiences of your own.Read More 

Stop Making False Sales Promises and Tell Me How You Help 

Is the sales story in your elevator speech 100% true? Can you genuinely promise, that the wonderful results witnessed by one or two of your previous customers, will happen to everyone else who works with you? .Read More

The Dalai Lama’s A to Zen of Life (for Salespeople)

I think the first time I read this Dalai Lama A to Z, was on an office wall positioned between two fairly uninspiring posters – you know the type – artistic photographs of someone standing on the top of a mountain at sunrise, framed by some quote about eagles or persistence or something similar. .Read More 

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Thanks for reading this blog post. On my blog, I regularly write about Sales, Sales Management and Customer Service issues, topics and trends.

I’d also be delighted to connect via Twitter, YouTube and of course, through Varda Kreuz Training.

Here are some of my other recent posts:

If You think It’s All About Price – Get Out of Sales

Is Your Sales Team Culture Pirate Ship or Battleship?

About: Chris Murray is founder and Managing Director of Varda Kreuz Training, a company created to deliver sales training that really works – not in theory and not just sometimes, but sales training that really works. You can find out more about Varda Kreuz Training HERE or give us a call right now on 0844 923 9777 (UK)

His latest book, The Extremely Successful Salesman’s Club has been heralded as the Da Vinci Code for salespeople.

Leave a comment

Filed under Business Development, Personal Development

Call Yourself a Salesperson? 5 Questions to Uncover the Truth

death of a  salesmanThere are 5 questions below, which if you answer honestly, will give some indication on what effect you genuinely have on your sales figures.

To my mind there are far too many people out there, earning the well-deserved wages of someone who has had a positive impact on the continuous prosperity and profitability of their company – but whose wages are only affordable because of the continued prosperity and profitability of their company.

Subtle difference in words – huge impact on business

Funnily enough, I know a few dentists who would score higher than some professional salespeople on these next 5 questions, and yet they would never consider themselves to have the skills or confidence to deliver the results a professional salesperson would be expected to in the same situation.

Funny then, that so many salespeople – who don’t really have any effect on customer choice or end of year sales figures – believe that they are ultimately responsible (and take most of the credit) for the success of entire companies.

Take a look at the questions below and rate yourself – honestly – by scoring:

2 for YES, ALWAYS:

1 for MAYBE, SOMETIMES: and

0 for NO, NEVER

1. If no one did your job, would prospects and customers decide to stop buying from your company?

2. Would YOU happily buy your children’s medical insurance or organise your mother’s nursing home requirements with a salesperson who treats their customers in exactly the same way that you treat your prospects and customers from beginning to end?

3. Can you explain to prospects why you are a better alternative than lower priced competitors?

4. If you were aware that someone would definitely benefit from your product or service – but they’d convinced themselves that they don’t want what you’re selling – should they still be a classed as a prospect?

5. Before presenting and selling your product or service as the cure do you seek to fully understand the customer’s symptoms (pain, underlying problems, needs)?

Scores

10 Points – Yep, you’re in sales and you’ve got a pretty good idea of what that actually means to you and your potential customers – nice to meet you.

7 – 9 Points – Clearly, your job involves some real sales work, and by the look of it – you’re really quite good at what you do. But be honest with yourself – which question didn’t you like the look of (and why)?

4 – 6 Points –Two possibilities here; You’re either doing the best you can and would like someone to help you get a little better or your “company brand” sells itself and you’re just simply facilitating its movement.

1- 3 Points – Once again, two possibilities; You’re either doing the very best you can and would really, really like someone to help you improve or you thought sales was an easier option than getting a real job and didn’t understand most of the questions.

0 Points – Three possibilities this time: You’re either a conman, have no idea what your job actually entails or just decided to read this article out of idle curiosity.

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Thanks for reading this article. On my blog, I regularly write about Sales, Sales Management and Customer Service issues, topics and trends.

I’d also be delighted to connect via Twitter, YouTube and of course, through Varda Kreuz Training.

Here are some of my other recent posts:

If You think It’s All About Price – Get Out of Sales

Top 3 on Amazon Best Sellers – Thanks

Are Your Sales Team Managing You?

Is Your Sales Team Culture Pirate Ship or Battleship?

About: Chris Murray is founder and Managing Director of Varda Kreuz Training, a company created to deliver sales training that really works – not in theory and not just sometimes, but sales training that really works. You can find out more about Varda Kreuz Training HERE or give us a call right now on 0844 923 9777 (UK)

His latest book, The Extremely Successful Salesman’s Club has been heralded as the Da Vinci Code for salespeople.

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Filed under A Bit of Fun, Quiz, Sales Targets, Varda Kreuz

The Truth About Relationship Selling

Relationship selling is a strange beast and countless authors have made many, many dollars explaining to sales people how to use it to their advantage.

Here’s a quick question for you;

Why do you think those buyers are entering into a relationship with YOU?

Is it because she doesn’t have enough friends? Maybe he has empty seats at his wedding, or do you think they’re trying to build a trade only pub quiz team, and they need you as captain?

Or maybe – just maybe – it’s because they make their living by meeting people just like us and getting the best deal for the most suitable product or service?

Just thought I’d throw it in there.

If you truly think that business is mostly about relationships, let me ask you another question;

How many bad second hand cars would you buy off your brother?

What the Buyers said;

While I understand they have a budget for these things, I don’t need constant offers to be taken to lunch, golf, or ballgames, particularly if I’m not currently doing business with them. I’m a fellow professional, not a date to be wooed.”

“I hate it when a salesperson tries to be my best friend on the first call!”

Solution

You need to understand that being a fairly affable human being is actually a prerequisite for the job. You have to be a likeable individual; you have to be someone that others wish to spend time with – that’s a given.

However, you’re never going to blackmail a professional buyer into something that isn’t right for them with friendship – and if you think about it, that’s a fairly horrible thing to do any way.

Understand that they have a job to do, if you want them to retain your services, then you need to give them exceptional reasons for doing so. Regularly give your time and expertise freely and continuously strive to be viewed as valuable – rather than simply likeable – by engaging in activities that they see as having genuine value.

Quick quote to finish from The Extremely Successful Salesman’s Club – after Barnabas and Simeon have listened to a Preacher at Speakers Corner – which sums it up quite nicely;

“This is how you must be. You must become as evangelical about your promised outcome as he is about his. You must believe that you, and you alone, have the solution to your prospects problems. Even if they do not recognise those problems themselves.”

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The piece above is taken from an article which appeared in this month’s Institute of Sales & Marketing Management’s Winning Edge Magazine – after asking almost half a million professional buyers one simple question; “How do most sales people let themselves down?”

Once I’d worked my way through the answers, it turned out there were 7 recurring issues that cause salespeople to lose the sales they really should have won – here’s a sneak peek of the entire article if you missed it.

****************************************************

Thanks for reading this article. On my blog, I regularly write about Sales, Sales Management and Customer Service issues, topics and trends.

I’d also be delighted to connect via Twitter, YouTube and of course, through Varda Kreuz Training.

Here are some of my other recent posts:

If You think It’s All About Price – Get Out of Sales

Top 3 on Amazon Best Sellers – Thanks

Are Your Sales Team Managing You?

Is Your Sales Team Culture Pirate Ship or Battleship?

About: Chris Murray is founder and Managing Director of Varda Kreuz Training, a company created to deliver sales training that really works – not in theory and not just sometimes, but sales training that really works. You can find out more about Varda Kreuz Training HERE or give us a call right now on 0844 923 9777 (UK)

His latest book, The Extremely Successful Salesman’s Club has been heralded as the Da Vinci Code for salespeople.

Leave a comment

Filed under Advanced Sales Training, Relationship Selling, Sales Training, Varda Kreuz

Closing Techniques Don’t Win Sales

perfect face

The acronym EASE, breaks down into the four parts of any sales call, Earn the Right; Ask the Appropriate Questions; Solve the Problem and Execute the Solution.

It comes from one my books and we built the Varda Kreuz Foundation Level Workshops around it. During the first part of those Foundation Level Workshops, when we discuss with delegates what they’d most like to achieve, a large percentage regularly remark that,

“I just want to improve my closing, that’s all I need really. If I could close more sales everything else would fall into place.”

Which is partly true, however the ability to close effectively doesn’t have its origins in the fourth quarter of the sales process.

Anthony Robbins tells a great story about his meeting with a client, a plastic surgeon. He arrives early and while he’s in the waiting room, he picks up a book which the plastic surgeon has written.

As Anthony Robbins turns the pages, he sees pictures of the most beautiful people on earth, all surrounded by mathematical equations. This surgeon had actually worked out what it took to possess, and then how to create, the perfect face.

It turns out that, if the philtrum (the groove between your nose and top lip) is exactly the same size as your eye, your face would be in perfect balance – the perfect face.

One millimetre out and you have an average face, two millimetres out (according to Anthony Robbins) and you’re butt-ugly.

One millimetre out! Isn’t it amazing that something so small can make so much difference?

Let’s change the analogy.

Imagine if you’re sailing from Portsmouth, in the UK, to New York and your course starts out just one degree off.

One degree out doesn’t get you just outside New York – your little boat would find itself all the way up in Canada.

And it’s the same with every sales situation you’ll ever walk into.

If you don’t Earn the Right to sell to them, to be allowed to progress through each and every stage, right from the beginning – even misjudging it by the tiniest degree – you’ll end up miles away from a “Yes” by the time you get to your well-practised close, without even realising where it all went wrong.

Which is when most prospects turn round and say;

“Do you know what, I’m going to have to think about it!”

If you like – it’s at that point you could try to bully them with a couple of “sales mind tricks” – although I wouldn’t hold out much hope with an experienced buyer.

What the Buyers said

“Why do some salespeople think they’re being so clever? I see salespeople every day, how do they think some sleazy, worn out way of phrasing a close is suddenly going to make me change my mind? ”

“Salespeople should be honest. If they don’t know the answer to a question they should hold their hands up and say – sorry I don’t know the answer to that but I will find out and get back to you – rather than guess and are invariably wrong!”

Solution

Walk in understanding that if you don’t earn their trust at the beginning and throughout your conversation and presentation, they sure as hell won’t trust you with their money at the end.

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The piece above is taken from an article which appeared in this month’s Institute of Sales & Marketing Management’s Winning Edge Magazine – after asking almost half a million professional buyers one simple question; “How do most sales people let themselves down?”

Once I’d worked my way through the answers, it turned out there were 7 recurring issues that cause salespeople to lose the sales they really should have won – here’s a sneak peek of the entire article if you missed it.

****************************************************

Thanks for reading this article. On my blog, I regularly write about Sales, Sales Management and Customer Service issues, topics and trends.

I’d also be delighted to connect via Twitter and of course, through Varda Kreuz Training.

Here are some of my other recent posts:

If You think It’s All About Price – Get Out of Sales

Top 3 on Amazon Best Sellers – Thanks

Are Your Sales Team Managing You?

Is Your Sales Team Culture Pirate Ship or Battleship?

About: Chris Murray is founder and Managing Director of Varda Kreuz Training, a company created to deliver sales training that really works – not in theory and not just sometimes, but sales training that really works. You can find out more about Varda Kreuz Training HERE or give us a call right now on 0844 923 9777 (UK)

His latest book, The Extremely Successful Salesman’s Club has been heralded as the Da Vinci Code for salespeople.

Leave a comment

Filed under Advanced Sales Training, Closing Techniqes, Sales Training, Varda Kreuz

2014’s Best Selling Days

It’s that time of year again when I share my annual free download, showing the days available to you over the next 12 months which can be classed as ‘prime selling time’.

A little information that is glaringly obvious to the top 10% of high achieving sales people, but ignored or missed by virtually everyone else.

Actually, I’ll bet – in the back of your mind – you’re all aware of what I’m about to share with you, so much so that today’s free PDF download will be once again greeted with as many people saying “that – is – brilliant”, as those stating “that is just so obvious!”

You can print it off, pin it up, send it out or share it at your first sales meeting of the year.

If used properly this single sheet of paper will;

  • Organise and focus you and your team to achieve the important stuff first
  • Help you develop a long term business view, which has the flexibility to recognise what needs doing today
  • Remove the opportunity to complain about “time running out
  • Scare the living daylights out of your inner procrastination gremlins

To achieve this you will need your personal target (worked out as an annual figure for the whole of 2014), your holiday dates and internal meeting dates.

Here’s what to do;

Download the PDF here

If you have just clicked on the link, you will now have before you the selling days available to you over the course of the next year – 2014 – in the UK.

You may need to change it slightly for which ever part of the world you are in.

FACT – Almost all of you have 253 days next year to effectively sell.

FACT – In the UK next year – due to holidays – the sales industry will have five months with only 20 effective selling days each.

FACT – Quarter 3 (July, August, September) has the most selling days – 65 – but will undoubtedly become the time when your competition take their foot off the gas because “there’s never anyone in over the summer

Here’s what to do next

Work out when you will be lying on a beach or stuck in a hotel meeting room with a group of hung-over colleagues looking at a large, projected forecast graph – and then deduct those days from the appropriate months.

OK

  • How many real days have you got to achieve your target?
  • How much does your pipeline need to achieve on a daily basis?
  • What does that mean for each of those monthly figures?
  • What is your target figure for Quarter 3?

We all play differently when we are keeping score.

Take for example a group of kids kicking a ball around a park just for fun, watch the change – in mood, reactions and body language – on the pitch after someone shouts;

“OK, let’s keep score!”

It’s the same with sales – we all play differently when we’re keeping score!

This year, do yourself a favour – count every available day and make every day count.

Seize those days and make your lives extraordinary

Feel free to leave a comment

Until next time

Chris

New Case Studies HERE

This year, I want to help you and your sales team become more successful than they’ve ever been before – call my office now on
0844 293 9777 or request a call back by going to our Contact Page HERE.

You and I can work out a sales training programme that suits your requirements perfectly – foundation level sales training, field sales training, account management training, selling value over price, FMCG sales training, customer service training, whatever it might be – but it’s a big old world out there and if you don’t take two minutes to invite me over, I may never know you need me.

We create bespoke sales training days from as little as £228 per person, so give my office a call today and we can get a date in the diary to start working on tailoring something just for you.

Chris Murray

0844 293 9777

By the way, if someone has forwarded you this newsletter, you can sign up to receive it directly from Varda Kreuz here

Varda Kreuz Sales TrainingManchester, Leeds, Birmingham, Liverpool, London

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Filed under Business Development, Sales Targets, Sales Training, Time Management